Director of Sales

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Job description

Choice People are currently recruiting for a Director of Sales for their client in Co Sligo.

The ideal candidate will be forward thinking and continuously looking at how the hotel can increase productivity through different methods and approaches. Must have experience in a similar hotel with a strong mix of corporate and leisure with the ability to develop all areas of the business. Part of a Group, this role and opportunity will provide you with great scope, learning and growth.

Objective of the Role:

The role offers the candidate a prominent position within the centre of the corporate landscape. A hugely interactive role in a fast-paced environment. This role incorporates the management of an important market segment within this hotels business mix. This key role demands great administration and communication skills and dynamic leadership skills to lead and guide a team.

Key Responsibilities:

  • Responsibility for setting and delivering company budgets, sales revenue and profitability in line with business targets in conjunction with the General Manager.
  • Managing all sales and marketing activities for the Hotel
  • Develop sales plans to meet and exceed revenue targets
  • Customer relationship management and new business development via productive and targeted sales and marketing strategies and activities
  • Competitor analysis and database management
  • Involved in every aspect of representing, selling, and marketing the hotel brand – locally, nationally, and internationally
  • Responsible for auctioning the hotels overall marketing, PR and social media plans
  • Responsible for the implementation of Hotels & Resorts brand guidelines
  • Responsible for campaigns, launches, hotel websites and photography
  • Ability to proactively address any emerging business needs
  • Experience of working in the Business to Consumer marketing environment
  • Update the companies CRM system Alkimii accurately and utilise for measuring prospective business
  • Utilize arrival reports, Hotelligence 360, Alkimii/Opera business intelligence etc, to solicit and secure business on behalf of hotel.
  • Regular travel will be required


  • Experience in a similar role in the hospitality sector is desired.
  • Proactive sales experience is a must.
  • Excellent communication skills and fluency in spoken and written English.
  • The role will involve travel; candidates must have access to a car for work and hold a full Driver’s Licence.

Benefits Include:

  • Employer Pension Contribution
  • Employee Discounts across the group
  • Free Parking
  • Free Gym Membership


Valerie O'Connell

Valerie O'Connell

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